two are often used to par start-up companies, has already begun to a different path, they who have the last laugh?
Sina Nan Zhang
such a type of site, they do not sell goods to the user able from the transaction to earn income; they do not have self-built logistics, but also do not have to worry about supply chain, able to ease extremely lithe figure of a bulky electrical mode; they are neither B2C, or C2C, they are called
in community-based e-commerce
10000 users how to get?
beautiful, said in Beijing, was born in the East Gate, Tsinghua University, China Qing home. Where we rented a two bedroom, about 5500 yuan a month rent. out in March to get online for closed beta. . started a group of people came and left, they did not go. The mushroom Street four partners among the three former Taobao employees. Founder of Chen Qi was once a pioneer of the Taobao user experience team (the UED), became responsible for the development of new business Taobao logistics. In 2010, he left the Taobao start a business, originally founded the site is called the volume beans network.
volume beans network positioning Taobao passenger link in the user after the successful transaction, the community will be Taobao off commission. (Note: off Taobao Taobao business marketing system, get Taobao goods promotional links, so that buyers into the Taobao shop to purchase goods and the payment is confirmed by the user to promote links, you can earn a commission paid by the seller. )
line, the first group of users is the user guide came from his wife founded a Women's Forum, are mostly from the Sina microblogging and QQ space.
1 million users from 10,000 users, the two companies without any intent to select a microblogging.
microblogging account in order to promote mushroom Street, Chen Qi encouraged the company's technical team to do a lot of access to the microblogging platform, third-party constellation, fortune small test, each test is completed, the user will be recommended for concern mushroom Street, microblogging, and gradually mushroom Street began to be popular among young girls.
beautiful say the same microblogging marketing master. Through high-quality micro-blog content operations and activities, beautiful, said the official account of the fans quickly exceeded a million, microblogging has become beautiful to say the biggest source of user. Sina said in a beautiful home, login is placed in the position of the most significant.
the problem will soon come with a lot of start-up companies, venture mid beautiful mushroom Street, almost at the same time met the challenge of community orientation, profit model, as well as large companies. Community orientation differences in
due to geographic proximity to Taobao, combined with the majority of the founding team is the departure from Taobao business, mushrooms Street began to Taobao's user base do the intersection, aimed at The users are the second and third tier cities in 90 after the girl.
at the same time, the mushroom Street began to position themselves as a shopping guide website. Chen Qi to their employees to set KPI assessment, the most important indicator of assessment is the conversion rate, how many people find the corresponding commodity in the First, for every 100 people, two of every 100 people, how many people have reached a deal.
In a lot of details on the website, the mushroom Street to promote the thinking of commodity trading to be reflected. For example, the same commodity display page, the mushrooms on the street is the most prominent
Xu turning the view, located in Beijing's beautiful future will become a vertical microblogging vertical communities Since the early large number of users is imported from Sina microblogging, watercress and other relatively high-end community, get up early users gradually laid a beautiful
Subsequently, the beautiful, said invited senior fashion media people Manian Ci served as fashion director of operations, will be implanted into various fashion events, and enhance their own sense of fashion.
beauty of said employees, fashionistas mining, operations, maintenance is the most important KPIs.
to the left or right
the profit model, the two main sources of income are also commodities Taobao off commission, but the two sites on the future profitability of the way choose quite different. Chen Qi believes that the commission income from each transaction is the mushroom Street, the main source of profit, while beautiful to say the choice of brand advertising.
said Chen Qi, brand advertising with mushroom Street location does not fit, although the mushroom Street with a certain role of the media, will do the part of the brand advertising, but the strategic direction will be to facilitate transactions, commission.
Xu turning the value of community form, users and their brand strength.
He believes that the entire community of users should be divided into three layers, the top level views of opinion leaders, which accounts for 5 percent, to attract them by the incentive system of the community; The second layer is willing to share active users, about 20%, mainly rely on the level of the products, features attract them; the rest of the majority of the underlying user onlookers, mainly through the value of the site bring them to attract them.
for the beauty of say in terms of 5% of the core opinion leaders is very important, they create a lot of quality, the beauty of original content to attract users. emphasis on quality content on the site, the shopping guide website will be greater emphasis on traffic.
Xu turning the community clicks of a large number of high-quality user will add value to a high-quality user the recommendation of the commodity itself is a strong endorsement of the brand, so the future business model will be built at this point.
Xu turning the play is an example, perhaps better described as beautiful, said the difference with the mushroom Street, he will Sina microblogging and Taobao as a form of the two extremes, beauty is biased in favor of the Sina microblogging side, while the Mushroom Street, even more emphasis on Taobao side.
for Taobao and other large companies end up doing community-based electricity supplier site, the two founders of the more consistent point of view coach bags outlet, they all think that Taobao does not constitute a big threat.
Chen Qi said it has already done a lot of similar products Supra Bullet, but has no effect on Mushroom Street. Taobao, on the one hand, they did not enter the advantages of resources; the other hand, they are best at trading, faced by most businesses do community do not want to force on force, the poor things desperately hair force is of no use.
share:> Related reports: the mushroom Street known as a registered user to break the 9.5 million average daily Amoy treasure click 5 million mushroom Street daily income of about $ 100,000: promoting Taobao 4 million transactions microblogging Recommended | SAN official microblogging >> more
Sina Nan Zhang
such a type of site, they do not sell goods to the user able from the transaction to earn income; they do not have self-built logistics, but also do not have to worry about supply chain, able to ease extremely lithe figure of a bulky electrical mode; they are neither B2C, or C2C, they are called
in community-based e-commerce
10000 users how to get?
beautiful, said in Beijing, was born in the East Gate, Tsinghua University, China Qing home. Where we rented a two bedroom, about 5500 yuan a month rent. out in March to get online for closed beta. . started a group of people came and left, they did not go. The mushroom Street four partners among the three former Taobao employees. Founder of Chen Qi was once a pioneer of the Taobao user experience team (the UED), became responsible for the development of new business Taobao logistics. In 2010, he left the Taobao start a business, originally founded the site is called the volume beans network.
volume beans network positioning Taobao passenger link in the user after the successful transaction, the community will be Taobao off commission. (Note: off Taobao Taobao business marketing system, get Taobao goods promotional links, so that buyers into the Taobao shop to purchase goods and the payment is confirmed by the user to promote links, you can earn a commission paid by the seller. )
line, the first group of users is the user guide came from his wife founded a Women's Forum, are mostly from the Sina microblogging and QQ space.
1 million users from 10,000 users, the two companies without any intent to select a microblogging.
microblogging account in order to promote mushroom Street, Chen Qi encouraged the company's technical team to do a lot of access to the microblogging platform, third-party constellation, fortune small test, each test is completed, the user will be recommended for concern mushroom Street, microblogging, and gradually mushroom Street began to be popular among young girls.
beautiful say the same microblogging marketing master. Through high-quality micro-blog content operations and activities, beautiful, said the official account of the fans quickly exceeded a million, microblogging has become beautiful to say the biggest source of user. Sina said in a beautiful home, login is placed in the position of the most significant.
the problem will soon come with a lot of start-up companies, venture mid beautiful mushroom Street, almost at the same time met the challenge of community orientation, profit model, as well as large companies. Community orientation differences in
due to geographic proximity to Taobao, combined with the majority of the founding team is the departure from Taobao business, mushrooms Street began to Taobao's user base do the intersection, aimed at The users are the second and third tier cities in 90 after the girl.
at the same time, the mushroom Street began to position themselves as a shopping guide website. Chen Qi to their employees to set KPI assessment, the most important indicator of assessment is the conversion rate, how many people find the corresponding commodity in the First, for every 100 people, two of every 100 people, how many people have reached a deal.
In a lot of details on the website, the mushroom Street to promote the thinking of commodity trading to be reflected. For example, the same commodity display page, the mushrooms on the street is the most prominent
Xu turning the view, located in Beijing's beautiful future will become a vertical microblogging vertical communities Since the early large number of users is imported from Sina microblogging, watercress and other relatively high-end community, get up early users gradually laid a beautiful
Subsequently, the beautiful, said invited senior fashion media people Manian Ci served as fashion director of operations, will be implanted into various fashion events, and enhance their own sense of fashion.
beauty of said employees, fashionistas mining, operations, maintenance is the most important KPIs.
to the left or right
the profit model, the two main sources of income are also commodities Taobao off commission, but the two sites on the future profitability of the way choose quite different. Chen Qi believes that the commission income from each transaction is the mushroom Street, the main source of profit, while beautiful to say the choice of brand advertising.
said Chen Qi, brand advertising with mushroom Street location does not fit, although the mushroom Street with a certain role of the media, will do the part of the brand advertising, but the strategic direction will be to facilitate transactions, commission.
Xu turning the value of community form, users and their brand strength.
He believes that the entire community of users should be divided into three layers, the top level views of opinion leaders, which accounts for 5 percent, to attract them by the incentive system of the community; The second layer is willing to share active users, about 20%, mainly rely on the level of the products, features attract them; the rest of the majority of the underlying user onlookers, mainly through the value of the site bring them to attract them.
for the beauty of say in terms of 5% of the core opinion leaders is very important, they create a lot of quality, the beauty of original content to attract users. emphasis on quality content on the site, the shopping guide website will be greater emphasis on traffic.
Xu turning the community clicks of a large number of high-quality user will add value to a high-quality user the recommendation of the commodity itself is a strong endorsement of the brand, so the future business model will be built at this point.
Xu turning the play is an example, perhaps better described as beautiful, said the difference with the mushroom Street, he will Sina microblogging and Taobao as a form of the two extremes, beauty is biased in favor of the Sina microblogging side, while the Mushroom Street, even more emphasis on Taobao side.
for Taobao and other large companies end up doing community-based electricity supplier site, the two founders of the more consistent point of view coach bags outlet, they all think that Taobao does not constitute a big threat.
Chen Qi said it has already done a lot of similar products Supra Bullet, but has no effect on Mushroom Street. Taobao, on the one hand, they did not enter the advantages of resources; the other hand, they are best at trading, faced by most businesses do community do not want to force on force, the poor things desperately hair force is of no use.
share:> Related reports: the mushroom Street known as a registered user to break the 9.5 million average daily Amoy treasure click 5 million mushroom Street daily income of about $ 100,000: promoting Taobao 4 million transactions microblogging Recommended | SAN official microblogging >> more
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