because juice raw material prices

This newspaper reported previously expected juice prices tide will "assured". Yesterday, huiyuan juice group President ZhuXinLi in accepting our newspaper reporter to interview proved,, huiyuan juice products will be in part of 5% to 8% rise after the Spring Festival.

ZhuXinLi said, from raw material upstream perspective, apple concentrated juice mark-up is larger, import enrichment orange juice is more from $1,000 per ton per ton rose to $3,000, or as much as two times. "Some terminal price products after the Spring Festival, meeting adjustable 5% 8%." ZhuXinLi said. He also revealed, New Year's day has been part of the product before huiyuan amplitude adjusted according to the price.

Last December the Coca-Cola announced it will raise its minute maid product prices, the newspaper reported that, two years old this year in March, domestic juice market will form a stock price boom. The reporter still ZhongLu juice from international trust &investment Co., LTD PangJiaQing have learned, general manager of the 2010 world fruit yields, plus the hype, make capital as concentrated juice raw material of apple, orange price rises considerably, plus fresh-squeezed juice concentrate increased costs, same price relatively 2009 rose reaches as high as 80%, the foreign markets rose by more than 100%, each beverage enterprises are subject to the high cost of pressure, price trend is irreversible.

For huiyuan prices node choose in the spring festivel, Oriental Edgar beverage analyst ChenJing told reporters before the Spring Festival is a drink sales record highs, considering the consumer buying mood, the enterprise will generally not in this consumer prices during the periods of high sensitivity, and consumer after the Spring Festival, the consumer consciousness generally fell, then improve product price will not attract consumers too much of the attention and reduce the price to bring the opinion of the pressure.

Chinese food business institute researchers zhu Dan, said huiyuan van also analyzed own orchard, relative to other beverage producers speaking, have a complete industry chain, resist the ability of raw material prices pressure relatively strong. In addition, he also believes that drinks prices trend will continue, and beverage industry of future development will also gathered to oligarchs, "so, each enterprise to the brand, which should be scaled aspect development, not only need to pull litre product line, in order to expand the scale of production cost pressures, but also to spread to high-end efforts, deepen market pattern". Zhu Dan peng said.