heinz also plan to infant milk

While in heinz November 19, first published in 2010, its earnings growth in emerging markets further accelerate the development. The second quarter, including China's emerging market sales account for 15% of the overall sales heinz. 2013, heinz NiDi programs than to 20%, accounts for more than five years ago double.


Once served as the President, SunBo heinz cream for Asian emerging market already adance, CengJiangLi push board will develop key move to emerging markets, and in his as CEO, after that the trend is more apparent. "For heinz such company, it is our future development largely depends on China, like India market. Developed western market competition is intense, while in China these emerging markets, consumers' power in unceasing enhancement and the market foreground is very good."


In addition to increase investment in China outside, powder of research and development, production, and moved to the domestic establish China r&d center, which is considered as a base, the output to its in other countries of the world business.


Next year the Chinese market revenues expected 300 million


Last month, heinz to 1.65 billion bid for blessing of complete food company acquisitions, after the merger heinz in soy sauce industry market share will increase from 1% to 2.9%, became the king and lee kum kee newtouch and after China's third-biggest soy sauce manufacturers.


Currently blessing of kaiping and nanjing in each have two factories, in Shanghai of soy sauce factory is building, the will to 2011 use. It is reported, Shanghai factory is completed, it will is heinz in emerging markets, the biggest in the factory. "At present, the main market is blessed of concentrated in southern China, in the future, we will extend it into the national brand."


SunBo cream, said China has become the most important heinz emerging markets, one of the future will promote the enterprise endogenous growth and m&a in two ways, accelerate heinz development in China. "Buying f da will make heinz in China to 3 billion dollars. Turnover while in China in the first half of this year the infant milk powder business expansion will become future new business growth." That is to say, next heinz in China's three production, frozen food, baby food and seasoning revenue exceeded 100 million us dollars.


"We have 12 plants in China, more than 10,000 staff, is the first world number employees heinz. This is to heinz in the Chinese market, and accelerate the development of human resources." reserve For Chinese markets, including the emerging markets, heinz have great expectations.